LA28 MARKS THREE YEARS OUT FROM LOS ANGELES’ FIRST PARALYMPIC GAMES WITH NEW CUSTOM EMBLEMS
New LA28 emblems showcase dynamic storylines further highlighting the opportunity for the 2028 Paralympic Games to celebrate elite sport and people living with physical disabilities
Los Angeles, CA (August 15, 2025) – In 2028, three years from today, Los Angeles will welcome its first ever Paralympic Games featuring 23 Paralympic sports, 4,480 Paralympians and millions of visitors from around the world. To celebrate this milestone, LA28 today released the debut of two new Custom Emblems, the first designs to drop in 2025, encapsulating powerful storylines to further generate excitement for this monumental moment for Los Angeles, the nation and the Movement.
“With just three years to go, LA28 remains steadfast in our commitment to deliver an unforgettable Paralympic Games in Los Angeles for the very first time in history,” said Reynold Hoover LA28 Chief Executive Officer. “The LA28 Paralympic Games will be an incredible opportunity to reshape the conversation around individuals with disabilities within the sports world and beyond and has the capacity to serve as a catalyst for progress, inclusivity and global recognition of the world’s third largest sporting event.”
“In just three years, Los Angeles will make history as we host the City’s first ever Paralympic Games,” said Los Angeles Mayor Karen Bass. “It's so important for our young Angelenos – especially those with disabilities – to see these elite athletes as they show the world what can be accomplished with equal opportunity and self determination. This is an incredible opportunity for the City to support the Paralympic movement and the power it has to uplift and unite humanity. Not only have we committed to delivering accessible Games, but we are also going to leave a lasting tangible legacy for so many of our Angelenos with disabilities.”
The Relentless Reinvention ‘A’ explores athletes’ ability to evolve and change constantly. Featuring a pixelated kaleidoscope of ideas that converge to create a transformed and multifaceted version of oneself - one that pushes the boundaries of what seems possible and reaches again and again for greatness. More than just the world’s third largest sporting event, the Paralympic Games inspire progress, proving that resilience and reinvention can break barriers and create a more inclusive world.
The Innovation Moonshot ‘A’ reaches for progress and possibility – trying as many keys as possible until one unlocks full potential and maximum creativity. This ‘A’ recognizes Los Angeles as a global hub of innovation – a city that continues to redefine what’s possible, making it a driving force for progress and transformation.
The LA28 emblem system launched in 2020, set against a static and bold L, 2 and 8 that serve as the mark’s foundation. The LA28 emblem was built for the digital age with a dynamic and animated ‘A’ that is always evolving in its journey to the LA28 Games.
The newly debuted Custom Emblems marking three years out from the 2028 Paralympic Games are featured on LA28.org, as well as the 50+ unique emblems representing a collection of voices reflecting the Host City’s vibrant culture, creativity, inclusiveness and self-expression that have dropped since the emblem campaign’s 2020 introduction.
Leading up to the 2028 Paralympic Games, LA28 has surpassed exciting planning milestones including becoming the first Organizing Committee to propose and add a new Paralympic sport, Para Climbing, which will make its Paralympic debut in 2028 featuring 80 athletes across four men’s and four women’s events which will be staged at the temporary purpose-built Long Beach Climbing Theater in the Long Beach Zone. LA28 also unveiled the nearly completed Paralympic venue plan earlier this year which has been strategically designed for the needs of athletes and the respective sport’s field of play requirements – matching each event with the best possible venue – while also delivering an exceptional experience for fans from around the world.
The LA28 Games will award the most Paralympic medals in history, marking the largest medal event program with the most gender-balanced athlete quota which is allocated to 45% women across the initial sport program of 22 sports, up 107 female athlete quotas places since the last edition of the Games.
On July 26, 2025, LA28 and the City of Los Angeles celebrated the 35th anniversary of the Americans with Disabilities Act (ADA) where Mayor Bass reaffirmed the city’s commitment to disability equity and access ahead of the 2028 Olympic and Paralympic Games and announced the City’s Host City Accessibility Commitment. Additionally, the city installed accessible braille signage for Olympic & Paralympic flag display at Los Angeles City Hall, the first of its kind featuring Braille translations of the text displayed inside each case, tactile logos for both the Olympic and Paralympic Games, and Braille image descriptions of the flags, photographs and display elements.
ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES
The LA28 Games will mark Los Angeles’ third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.
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