Privacy Policy

Privacy Policy


LAST UPDATED: June 7, 2024
EFFECTIVE DATE: July 18, 2017


This Privacy Policy (“Privacy Policy”) describes how Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028 and United State Olympic & Paralympic Properties, LLC (collectively, “LA28,” “we,” or “us”), which is a non-profit organization, collects, uses, and discloses information that can be used, directly or indirectly, to identify you (“Personal Information”) and your data privacy rights. This Privacy Policy applies to Personal Information that we collect online and offline, such as when you use our mobile application, website or other online services, participate in events or surveys, purchase products or services, or conduct business dealings with us, or apply for a position with LA28 (collectively, our “Services”), or when you otherwise interact with us, such as through our customer support channels or on social media pages. We also describe in this Privacy Policy our handling of “sensitive” Personal Information or data, which is a type of Personal Information that receives heightened protections under applicable data privacy laws.


We may provide different or additional notices of our privacy practices with respect to other Personal Information collection practices not within the scope of this Privacy Policy, in which case this Privacy Policy will not apply.




Information You Provide to Us

We collect Personal Information that you provide directly to us. For example, we collect Personal Information directly from you when you engage our Services. The categories of Personal Information that we may collect directly from you include the following:


• Identifiers and Other Contact Information: We may collect certain identifiers from you, such as name, alias, address, email address, signature, account name, date of birth/age, phone number, photograph, identification numbers (e.g., driver’s license, passport or other identification numbers), Internet Protocol (“IP”) address, online identifier, unique personal identifier, and other similar identifiers.

• Commercial Information: We may collect information regarding the products or events purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, as well as financial information (e.g., financial account, debit card, credit card, etc. collected by our third-party payment processors) when you make purchases with us.

• Professional or Employment-Related Information: We may collect information regarding your job title, company you work for, your prior work history, and other such professional or employment-related information.

• Education Information: We may collect information regarding your education history, credentials and other qualifications.

• Sensitive Personal Information: In limited circumstances and with your consent, we may collect certain information that is considered “sensitive”, racial or ethnic origin, health or medical data, political opinions, sexual orientation, citizenship or immigration status, and military or veteran status.

• Inferences: We may draw inferences from any information we collect, such as your preferences, characteristics, predispositions, and behavior.


Information We Collect Automatically

We automatically collect certain Personal Information about your interactions with us or our Services, including:

• Internet or Other Electronic Network Activity Information: We collect information about your activity on our Services, such as your browsing history, search history, and information regarding your interaction with our website and other online services or advertisements.

• Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.

• Information Collected by Cookies and Similar Tracking Technologies: We and others that control collection of Personal Information use tracking technologies, such as cookies and web beacons, to collect information about you. For more information about our use of cookies, see the Cookies and Similar Technologies section below.


Information We Collect from Other Sources


We obtain some of the aforementioned information from other sources. For example, we may collect information from affiliates or other partners, advertising and analytics providers, social networks, data enrichment providers, and other third-party information providers.



We may use the categories of Personal Information identified above for the following purposes:


• Provide, maintain, and improve our Services;

• Conduct business dealings with our partners, service providers, contractors and processors, including contract management;

• Consider your candidacy for employment;

• Process transactions and send you related information, including confirmations, receipts, and invoices, such as for ticketing;

• Verify your identity for in-person events;

• Conduct internal research and surveys and send questionnaires;

• Provide a forum and host events for fan interaction, engagement and community;

• Personalize and improve your experience on our Services;

• Send you technical notices, security alerts, and support and administrative messages;

• Respond to your comments and questions and provide customer service;

• Communicate with you about products, services, and events offered by LA28 and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);

• Monitor and analyze trends, usage, and activities in connection with our Services;

• Personalize the advertisements you see when you use our Services and on third-party platforms and websites (for more information, see the Cookies and Similar Tracking Technologies section below);

• Facilitate contests and sweepstakes;

• Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of LA28 and others;

• Debug to identify and repair errors in our Services;

• Comply with our legal and financial obligations; and

• Carry out any other purpose described to you at the time the information was collected.




LA28 relies on the following legal grounds for the collection, processing, and use of your Personal Information:


• As necessary to provide a service or perform a transaction (such as when we respond to your requests);

• Consent (where you have provided consent as appropriate under applicable law, such as for direct marketing or certain cookies);

• As necessary for legitimate interests (such as when we act to maintain our global business generally, including maintaining the safety and security of the website); and

• Compliance with legal obligations, particularly in the area of labor and employment law, social security and protection law, data protection law, tax law, and corporate compliance laws.


The provision of your Personal Information is partly a statutory requirement and partly a contractual obligation.




We disclose the categories of Personal Information described above in the following circumstances or as otherwise described in this Policy:


• Our Service Providers, Contractors and Processors: We may disclose the Personal Information described above with service providers, contractors and processors who provide services to LA28, such as providers of data analytics and surveys, software and IT, cloud storage, payment processing, event planning, advertising and marketing, and client relationship management.


• Third Party Advertisers: We may disclose your Personal Information to third parties for advertising and marketing purposes. In some instances, this may include disclosing your Personal Information to third parties to create lookalike audiences for marketing purposes.


• Legal Disclosures: We may disclose Personal Information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements. We may also disclose Personal Information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of LA28, our users, the public, or others.


• Disclosing to Advisors and Lawyers: We disclose Personal Information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.


• Disclosure of Personal Information During Change of Ownership: We may disclose Personal Information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

• Among the Olympic and Paralympic Family: Personal Information may be disclosed by LA28 to organizations in the Olympic and Paralympic family, including the United States Olympic & Paralympic Committee (“USOPC”), the International Olympic Committee (“IOC”), and the International Paralympic Committee (“IPC”). The USOPC, IOC, and IPC will each use the data that it receives as a separate data controller to evaluate the performance of digital properties or activities connected to the Olympic and Paralympic Games, develop profiles of its fans in order to better understand fan preferences and interests, personalize its services and marketing activities and, where you have given your consent (where required by applicable law), send you direct marketing, including marketing related to its partners. For more information on how each of these entities uses Personal Information, and how you can exercise your data protection rights with each of them, please see the USOPC Privacy Policy, the IOC Privacy Policy, and the IPC Privacy Policy.

• Among Our Family of Companies: Personal Information may be disclosed between and among LA28 and our current and future parents, affiliates, and subsidiaries, other companies under common control and ownership.

• Partners: Personal Information may be disclosed between and among partners that LA28 engages in joint marketing with.

• With Your Consent:
We disclose Personal Information with your consent or at your direction.

• Disclosure of Non-Personal Information: We may also disclose anonymized, aggregated or de-identified information that cannot reasonably be used to identify you. Anonymized or otherwise non-identifiable data is generally no longer considered Personal Information under applicable law.




In accordance with applicable law, we may use cookies, web beacons or other tracking technologies (collectively, “Cookies”) on our websites. A cookie is a small amount of data that is transferred to visitors’ web browsers and/or stored on your device as you are browsing; they are processed and stored by your web browser.


We may use the following types of cookies on our website:













Behavioral Advertising Cookies



Advertising cookies may be placed by us or third parties to enable third party ad networks to recognize a unique cookie on your computer or mobile device. The information that is collected and shared by these types of cookies may also be linked to the device identifier of the device you are using to allow us to keep track of all the websites you have visited that are associated with the ad network. This information may be used for the purpose of targeting advertisements on our website and third-party sites based on those interests.




Analytics Cookies




Analytics cookies allow us to understand more about how many visitors we have to our website, how many times they visit us and how many times a user viewed specific pages within our website.





Essential Cookies



These are cookies that our website needs in order to function, and that enable you to move around and use the website and features. Without these essential cookies, the website will not perform as smoothly for you as we would like it to and we may not be able to provide the website or certain services or features you request. Examples of where these cookies are used include: to determine when you are signed in, to determine when your account has been inactive, and for other troubleshooting and security purposes.



We may use the information collected through tracking technologies for several reasons, including:


• To make our website easier to use.

• To gather metrics about how users interact with our website.

• To help manage and display advertisements.

• To tailor advertisements to your interests.

• For security reasons.


Where required by law, we obtain your consent for analytics and behavioral advertising cookies. Please note that you can opt-out of certain cookies at any time via our Cookie Preference Manager. If you disable cookies, your ability to use some features of the website may be limited. Any choices concerning cookies are browser and/or device specific. If you clear your cookies from your browser on any of your devices, your choices will need to be reset.


Opt-Out Preference Signals


An opt-out preference signal is a signal that is sent by a platform, technology or mechanism on your behalf that communicates your choice to opt-out of the sharing for targeted advertisements or sale of your Personal Information. You can learn more about implementing opt-out preference signals by visiting,, or by exploring other developing technologies and services that offer this tool.


We treat opt-out preference signals (Do Not Track signals may also be considered opt-out preference signals under applicable U.S. privacy laws) as valid requests to opt-out of targeted advertising or the sale of your Personal Information under privacy laws. Ordinarily, your opt-out preference signal is sufficient for us to honor your request, but in some instances, we may request additional information to help facilitate your request for offline sales or sharing. We will not use, disclose or retain this additional information for any purpose other than to facilitate the request.



Communications Preferences

You may opt out of receiving text messages or promotional emails from LA28 by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.


Your Rights


Depending on where you are located, you may have certain rights associated with your Personal Information, including the following:


• Right to Know and Access. You may have the right to know and access the Personal Information we have collected about you, including the categories of Personal Information, the business or commercial purpose for collecting and processing your Personal Information, the categories of third parties to whom we disclose Personal Information, and the categories of Personal Information that may be disclosed to those third parties.

• Right to Data Portability. You may have the right to receive the Personal Information we process about you in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the Personal Information to a person without impediment.

• Right to Delete. You may have the right to request the deletion of the Personal Information we have collected about you. If required by law, we will grant your request to delete information. However, when we delete Personal Information it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. In addition, we may keep your Personal Information as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements.

• Right to Correct. You may have the right to request the correction of inaccurate or incomplete Personal Information we maintain about you.

• Right to Restrict Processing. You may have the right to request that we restrict the processing of your Personal Information, under certain conditions. In such case, the respective data will be marked and may only be processed by us for certain purposes.

• Right to Object to Processing. You may have the right to object to our processing of your Personal Information, under certain conditions, and we can be required to no longer process your Personal Information. If you have a right to object and you exercise this right, your Personal Information will no longer be processed by us for such purposes. Such a right to object may, in particular, not exist if the processing of your Personal Information is necessary to take steps prior to entering into a contract or to perform a contract already concluded.

• Right to Opt-Out of Profiling. You may have the right to opt out of the processing of your Personal Information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

• Right to Opt-Out of Targeted Advertising or Selling. As described in the Cookies and Similar Technologies section above, we process Personal Information to deliver ads targeted to your interests on other companies’ websites and mobile apps. Some of these activities may be considered “targeted advertising” under certain laws. You have the right to opt out of the processing of your Personal Information for targeted advertising, and can do so by adjusting your preferences using our Cookie Preference Manager.

• Withdrawal of Consent. To the extent that we process your Personal Information, such as sensitive Personal Information, based on your consent, you may withdraw that consent to processing.


Instructions on How to Exercise Your Privacy Rights


You may exercise your privacy rights by emailing us at


In some instances, we will need to verify your identity before honoring your privacy right request. We will verify your identity by asking you to provide Personal Information related to your recent interactions with us. Thereafter, we will process your request and inform you of any decisions we have made about your request.


You may appeal a denial of your privacy right requests by contacting us as described in the Contact Us section below.


Authorized Agents


You may exercise your privacy rights through an authorized agent. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please Contact Us.


California Shine the Light


If you are a California resident, California law permits you to request certain details about how your Personal Information is disclosed to third parties for third parties’ direct marketing purposes. We do not disclose your Personal Information to third parties for their direct marketing purposes unless you elect that we do so.


To make such a request, please send an email to, or write us at:
California Shine the Light Request
10900 Wilshire Blvd, Suite 700
Los Angeles, CA 90024-6527




LA28 is headquartered in the United States, and we have operations and service providers in the United States and other countries. As such, we and our service providers may process your Personal Information in jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your Personal Information receives an adequate level of protection in the jurisdictions in which we process it.




We take the privacy of your Personal Information seriously. We use commercially reasonable technical, administrative and physical security measures to protect your Personal Information, including generally accepted industry standards to protect the Personal Information submitted to us during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is absolutely secure, so we unfortunately cannot guarantee absolute security. In the event of a breach that we are required by law to inform you of, we may notify you electronically, in writing, or by telephone, if permitted to do so by law. If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), please contact us immediately as detailed under the Contact Us section below.




We store Personal Information for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.




This website is not intended for or directed at children under the age of 13. In addition, we do not knowingly collect Personal Information from children under the age of 13. If you learn that your child has provided us with Personal Information without your consent and he/she is under the age of 13, please alert us at the contact information detailed in the Contact Us section below. We will take prompt steps to remove the Personal Information from our systems.




This website provides links to other websites that are not owned or controlled by LA28. Please note that these websites’ privacy policies may differ from those of LA28 and that this Privacy Policy only applies to Personal Information collected on this website. We have no control over third-party websites and are not responsible or liable for the privacy or business practices of any third-party websites linked on our website. We encourage you to read the privacy policy of any website you may visit, as we are not responsible for such websites’ content and policies.




Except to the extent limited by applicable law, we reserve the right to update this Privacy Policy to reflect changes to our practices by prominently posting notice of the update on our website. Any updates will become effective after posting the updates to this Privacy Policy and apply to all Personal Information collected about you. If we make any changes to this Privacy Policy that materially impact previously collected Personal Information about you, we will, to the extent that we have your email address, notify you by email and/or obtain consent where required by applicable law.




If you have any questions about this Privacy Policy, please contact us at


If you are not satisfied with our response and are in the European Union or the United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.