Every 'A' Tells a Story

A Collection of Voices

LA28 Emblems

Celebrating the LA28 Torch Relays

Angelenos, Athletes, Artists & Activists

CREATOR A'S

Individuals across Los Angeles and the Movement are bringing LA28 to life through their own lens by authentically representing our community and the Games.

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Representing the Spirit of the Games

LA28 A'S

To date, LA28 has launched 50+ emblems designed to showcase the breadth of themes and stories from Southern California’s beauty to diversity.

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Follow the Sun LA28 angel emblem on a white background and the LA28 Superbloom colors in bluebell blue on the top and bottom of the image graphic

LA28 BRAND ARCHIVE

ORIGINS OF FOLLOW THE SUN

The original bid that won the Olympic and Paralympic Games for the city of Los Angeles centered around a hopeful message: Follow the Sun. Follow the Sun and the iconic Angel logo are LA28's historic bid marks, evoking the spirit of LA—a sprawling city full of dreamers and doers fueled with ambition and optimism. Learn about the origins of the LA28 bid marks and the continuation of the LA28 story.

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