SAATVA BECOMES OFFICIAL MATTRESS AND RESTORATIVE SLEEP PROVIDER OF TEAM USA AND LA28 IN LANDMARK PARTNERSHIP
The American mattress brand will provide its award-winning mattresses and bedding for the Los Angeles 2028 Olympic and Paralympic Games, elevating athlete recovery on the global stage. Saatva’s partnerships with Team USA and NBCUniversal run through the Milano Cortina 2026 and LA28 Games.
NEW YORK AND LOS ANGELES (May 19, 2025) – As part of its celebration of Better Sleep Month, Saatva, the Smarter Luxury Sleep Company, proudly announces that it has been named the Official Mattress and Restorative Sleep Provider of the LA28 Olympic and Paralympic Games and Team USA. As a leader in luxurious, restorative sleep, Saatva is proud to support the rest and recovery of athletes on the world’s biggest stage—where every night of sleep counts. Additionally, Saatva is proud to partner with NBCUniversal as it brings sleep into focus as a foundation of excellence for the U.S. Olympic and Paralympic Movements.
Saatva, known for its handcrafted, made-to-order mattresses designed and assembled in the USA, will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, ensuring they get the restorative sleep critical to recovery and overall well-being during the 2028 Olympic and Paralympic Games. With a growing portfolio that includes award-winning mattresses and luxury bedding, Saatva brings modern, eco-conscious design into every bedroom. Guided by a vision to make luxury sleep accessible and responsible, Saatva continues to lead the industry with innovation, transparency, and purpose-driven values.
“Partnering with the LA28 Olympic and Paralympic Games presented a powerful opportunity for Saatva to lead with our ethos of delivering exceptional rest,” said Ron Rudzin, Founder and CEO of Saatva. “Sleep plays a transformative role in athletic performance and recovery, and we’re proud to help these world-class athletes rest and recharge on the global stage.”
Research shows that restorative sleep is directly linked to athletic performance, and Saatva saw an opportunity to support this key element of recovery for elite athletes.
As part of this landmark collaboration, Saatva will supply Olympic and Paralympic athletes with some of the most luxurious mattresses and bedding, and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance. From partnering on sleep research studies to developing new products, Saatva is committed to unlocking the superpower of sleep.
"As we continue to add partners to the LA28 and Team USA family, we're thrilled to bring Saatva into our portfolio on the road to 2028," said John Slusher, U.S. Olympic and Paralympic Properties Chief Executive Officer. "We look forward to leveraging Saatva's innovative solutions to set a new standard for supporting athletes — both on and off the field of play."
As NBCUniversal’s Olympic and Paralympic coverage brings inspiring athlete journeys to millions, Saatva supports the message that true excellence is built on recovery, resilience, and rest. Saatva emphasizes the vital role restorative sleep plays in athletic performance and overall well-being. In the lead-up to the 2026 and 2028 Games, Saatva will highlight it’s role at the intersection of innovation and wellness on NBCUniversal's broadcasts, celebrating the power of sleep as essential to achieving one’s peak potential—on and off the biggest stage in sports. As part of the partnership, Saatva, in collaboration with NBCUniversal’s The TODAY Show, announced a $15,000 giveaway and a 15% off offer for consumers nationwide.
“This new partnership with Saatva is supporting our Olympic and Paralympic athletes in a critical way, elevating the importance of rest and recovery as they compete on the global stage,” said Peter Lazarus, Executive Vice President, NBC Sports Advertising & Partnerships. “We are thrilled to be able to partner with a company that is dedicated to the wellness and restoration of these world class athletes at a pivotal moment in their careers.”
As the company celebrates its 15th anniversary, the LA28 and Team USA partnership signals the next chapter in Saatva’s mission to champion sleep as a foundation for excellence and reinforce its leadership in the luxury sleep space.
“At Saatva, we know sleep unlocks a superpower in all of us,” Rudzin added. “We’re proud to help Team USA athletes harness theirs—turning rest into resilience and preparation into tomorrow’s victories. This partnership reflects Saatva's mission to inspire individuals to prioritize sleep and wellness.”
ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES
The LA28 Games will mark Los Angeles’ third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee.
ABOUT SAATVA
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are made to order in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, youth, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company's commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit www.saatva.com/press-room.
ABOUT TEAM USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.
ABOUT NBCUNIVERSAL
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
###
LA28 Press Contact:
Press@la28.org
Saatva Press Team:
Public Relations Director
press@saatva.com