New Emblem Captures LA’s Creative Spirit and Celebrates Olympic Debut of Flag Football     

Los Angeles, CA (February 9, 2026) – During the Super Bowl LX broadcast on NBC, Peacock and Telemundo, the National Football League (NFL) and LA28 unveiled a new custom emblem designed to spotlight Los Angeles’ creative spirit and celebrate Flag Football, which is making its Olympic Games debut in 2028.   

Flag Football, governed by the International Federation of American Football (IFAF), represents an inclusive, accessible and contact-free format of American Football, able to engage youth both domestically and around the world. It is one of the fastest growing sports both in the U.S. and abroad, with approximately 20 million Flag Football players in more than 100 countries with gender-balanced athlete participation. In 2023, Flag Football was confirmed to the LA28 Olympic sport program, joining more than 50 sports that will be featured in 2028.  

For a chance to witness history at the LA28 Games, including the Olympic Games premiere of Flag Football further supported by the NFL clubs’ resolution allowing NFL players to participate in the LA28 tournament, fans can take the first step to getting tickets by registering for the LA28 Ticket Draw* at tickets.la28.org.  

“This emblem is another step in building excitement and momentum toward LA28, giving fans a new way to connect with the sport and the Games,” said Peter O’Reilly, NFL Executive Vice President of Club Business, International, and League Events. “As interest in flag football continues to grow, this emblem helps bring that energy to life and engage fans around what’s ahead.” 

The new custom emblem draws inspiration from the iconic laces of a football, wrapped in the sport’s dynamic flowing flag, featuring the vibrant color yellow, as it will be showcased in LA. The design captures the speed and energy that defines the sport, emphasizing swift and fluid movements throughout. Together, these design concepts create an emblem that not only pays tribute to the sport’s recognizable features but also celebrates its place on the world stage at the LA28 Olympic Games.  

“The release of this new emblem with the NFL is an exciting moment on our shared road to 2028 and the Olympic debut of Flag Football, contributing to the immense momentum behind the Games,” said Janet Evans, LA28 Chief Athlete Officer. “We’re proud to collaborate with the NFL on this design that celebrates the power of sport and captures the athletic dynamism that will define LA28.” 

 “This awesome creative collaboration reflects the excitement felt right across the worldwide American Football community as we prepare for our sport’s historic first Olympic Games appearance in LA28. It’s fantastic to have our primary professional league partner so strongly committed alongside us, lending its platforms and innovation to support the success of the Games,” said Pierre Trochet, President of the International Federation of American Football (IFAF). 

Launched in 2020, the LA28 emblem system is inspired by LA’s grid, anchored by a static and bold L, 2 and 8 that form the foundation of the mark. At the center of the LA28 mark is a dynamic, animated ‘A’ built for the digital age—an evolving symbol that reflects the energy and innovation leading the LA28 Games. 

The newly debuted custom emblem joins a collection of 50+ unique emblems of the LA28 Games. Together, they represent the voices and partners that reflect the Host City’s vibrant culture, creativity, inclusiveness and self-expression.   

ABOUT THE NATIONAL FOOTBALL LEAGUE 

The National Football League is America’s most popular sports league, with 32 teams competing each season to win the Super Bowl, one of the world's biggest annual sporting events. The league continues to grow internationally, playing games, developing players, creating fans and building its brand in countries around the globe. Founded in 1920, the NFL’s success has been underpinned by widely accessible media distribution, revenue sharing between teams and a salary cap which has created unmatched competitive balance. Never complacent, the NFL is constantly evolving by embracing rules changes, new technology and other advances to keep players safe and make the game more exciting. 

ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES 

LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world's greatest athletes in a celebration of sport, culture and human potential. Set against a diverse collection of venues only Southern California can deliver, from the Pacific Ocean to Hollywood stages to world-class arenas, Los Angeles will become the third city ever to host three Olympic Games, following 1932 and 1984, and will also host its first ever Paralympic Games. The LA28 Games will celebrate historic milestones including becoming the first Olympic Games in history to allocate more quota spots to women athletes than men, the debut of new Olympic and Paralympic sports and becoming the first Games since 1948 to not build any new permanent infrastructure. Operating as an independently funded, non-profit organization, LA28 has built a strong foundation of successful commercial partnerships alongside licensing, hospitality and ticketing with the support of the International Olympic Committee.    

ABOUT THE INTERNATIONAL FEDERATION OF AMERICAN FOOTBALL 

The International Federation of American Football (IFAF) is the international governing body for the sport of American football and is responsible for all regulatory, competition, performance and development aspects of the game on a global level. Fully recognized by the International Olympic Committee and a signatory to the WADA Code, IFAF has 75 member nations across 5 continents. 

*NO PURCHASE OR PAYMENT REQUIRED TO REGISTER, ENTER OR WIN. RESTRICTIONS APPLY. ELIGIBILITY SUBJECT TO VERIFICATION. MUST BE AT LEAST 18 YEARS OF AGE AT TIME OF REGISTRATION. TERMS, DEADLINES AND PROCESS SUBJECT TO CHANGE. VISIT LA28.ORG ON OR AFTER 1/14/26 FOR OFFICIAL TERMS. TICKET AVAILABILITY NOT GUARANTEED AND TICKET PURCHASES SUBJECT TO ADDITIONAL TERMS AND REQUIREMENTS HERE. 

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