Largest integration of food trucks and mobile vendors will create Games-time opportunities for hundreds of local food businesses while showcasing the flavors, cultures, and neighborhoods that define Los Angeles 

LOS ANGELES (Sept. 10, 2026) – Today, LA28 opened applications for the LA28 L.ocal A.uthentic Program, the largest integration of food trucks and mobile vendors of its kind, central to the concessions strategy that will give hundreds of small and local food businesses from across the Los Angeles region the opportunity to serve spectators during the 2028 Olympic and Paralympic Games. Applications are open from September 10 through November 16 on RAMPLA.  

“The Games are an extraordinary opportunity to show the world what makes Los Angeles special while creating meaningful opportunities for the local businesses that make this city what it is,” said Reynold Hoover, LA28 Chief Executive Officer. “From neighborhood favorites to food trucks and family-run businesses, we want millions of visitors to experience the L.A. that Angelenos know and love—and give the entrepreneurs behind those businesses a platform to grow well beyond 2028.”  

Through the LA28 L.ocal A.uthentic Program, LA28 will select hundreds of small food businesses from across the Los Angeles region to serve spectators at competition venue zones and non-competition venues. The initiative supports LA28’s broader procurement targets to direct 75% of addressable procurement spend to businesses in the Los Angeles region and 25% to small businesses. The LA28 L.ocal A.uthentic Program is designed to work alongside LA28's official sponsors and operators, combining their expertise and support with the creativity and authenticity of local businesses to create something uniquely Los Angeles. 

The program marks the first time in Olympic and Paralympic Games history that local small and micro businesses, such as food trucks, festival style pop-ups, and food carts, will play a central role in the Games food and beverage strategy. 

Across the Games as a whole, the broader food and beverage operation is expected to deliver more than 17 million meals across the Olympic and Paralympic Games, all of which will meet a wide variety of needs while incorporating more sustainable choices.   

Creating Lasting Impact Beyond the Games 

Selected vendors will receive more than a place within the 2028 Games. LA28 and its partners will provide mentoring and tools to help them prepare for Games-time operations and pursue growth beyond 2028. Support will include strategies to scale production; strengthen financial models; navigate insurance and permitting requirements; and refine inventory, staffing, and logistics. By showcasing the breadth and diversity of Los Angeles’ food culture, the LA28 L.ocal A.uthentic Program aims to encourage visitors and Angelenos alike to explore the neighborhood businesses that give Los Angeles its unique flavor. 

Vendor applications and instructions for the LA28 L.ocal A.uthentic Program can be found on RAMPLA starting on September 10 and running through November 16. 

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ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES  
LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world’s greatest athletes in a celebration of sport, culture and human potential. Set against a diverse collection of venues only Southern California can deliver, from the Pacific Ocean to Hollywood stages to world-class arenas, Los Angeles will become the third city ever to host three Olympic Games, following 1932 and 1984, and will also host its first ever Paralympic Games. The LA28 Games will celebrate historic milestones including becoming the first Olympic Games in history to allocate more quota spots to women athletes than men, the debut of new Olympic and Paralympic sports and becoming the first Games since 1948 to not build any new permanent infrastructure. Operating as an independently funded, non-profit organization, LA28 has built a strong foundation of successful commercial partnerships, alongside licensing, hospitality and ticketing, with the support of the International Olympic Committee.