MICHELOB ULTRA NAMED EXCLUSIVE BEER SPONSOR OF TEAM USA AT THE OLYMPIC AND PARALYMPIC GAMES AND OFFICIAL BEER SPONSOR OF THE LA28 GAMES
Superior light beer will proudly sponsor Team USA for the Olympic and Paralympic Games Paris 2024, Milan Cortina 2026, and Los Angeles 2028
New York, NY (January 12, 2024) – Anheuser-Busch, America’s leading brewer, today announced that Michelob ULTRA has become the exclusive beer sponsor of Team USA for the Olympic and Paralympic Games Paris 2024, Milan Cortina 2026, and Los Angeles 2028, and will be the Official Beer Sponsor of the LA28 Games. Michelob ULTRA, a superior light beer, is brewed for those who celebrate living an active and balanced lifestyle.
Today’s news follows an earlier announcement by the International Olympic Committee (IOC), which named AB InBev, the world’s leading brewer, a Worldwide Olympic Partner through 2028. The partnership highlights their joint commitment to responsible consumption and, together, they will reach billions of fans around the world with messages around connection, moderation and celebration.
“Beer and sports are better together. This partnership illustrates the opportunity for the beer category to positively impact and engage with billions of fans around the world, ushering in a new era of Olympic spirit as we cheer for our favorite national teams as they go for gold,” said AB InBev CEO Michel Doukeris. “We look forward to activating at the 2024, 2026, and 2028 Games.”
"We are thrilled to announce Team USA's partnership with Anheuser-Busch," said Sarah Hirshland, CEO, U.S. Olympic & Paralympic Committee. "Our organizations share a long history of championing athletes and celebrating Team USA everywhere they compete. The addition of Michelob ULTRA to our team signifies more than a partnership; it's an alliance supporting our athletes as they push beyond boundaries in the competitive world of sports. Together, we aim to shape a vibrant future for the global sports landscape, fueled by our shared dedication and passion."
“The Olympic Games bring together sports and national pride in a unique blend of competitive spirit that unites the world. As one of the longest standing sports sponsors, Anheuser-Busch is committed to delivering on our promise to be there for the moments that matter to beer drinkers and sports fans across the country,” said Brendan Whitworth, CEO, Anheuser-Busch. “Team USA joins Michelob ULTRA’s incredible roster of sports partners including the NBA, WNBA, PGA, U.S. Soccer Federation, Mexican Football Federation, Copa America, and Professional Bull Riders, all of which share our passion for quality, excellence and celebrating an active and balanced lifestyle.”
Anheuser-Busch and Team USA share a commitment to responsible consumption. Unwavering in its advocacy for responsible drinking, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol.
Steadfast in its commitment to creating a future with more cheers, for over 165 years Anheuser-Busch has been investing in its people and in its communities, whether sourcing high-quality ingredients from American farmers, honoring those who have served in the Armed Forces or as first responders, providing disaster relief, creating jobs, or supporting a broad array of community organizations.
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ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer brands, including Michelob ULTRA, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
ABOUT THE USOPC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic & Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America’s athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit USOPC.org.
ABOUT LA28 OLYMPIC AND PARALYMPIC GAMES
The LA28 Games will mark Los Angeles’ third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.