Delta
Delta and LA28 unveiled the first-of-its-kind integrated ‘A’ bringing together the iconic LA28 Games emblem with Delta’s signature widget. With Delta’s widget taking the place of the ever-changing “A” in the logo, the brand is supported by the L, 2 and 8, showcasing the strength and support of our partnership and reinforcing our shared commitment to connection, community and the transformative power of sport.
Rooted in Los Angeles’ creative spirit and Delta’s role as a global connector, the mark reflects how both organizations are coming together to elevate the Olympic and Paralympic Games for athletes, fans and communities worldwide. The integrated ‘A’ will be featured across storytelling, experiences and activations as Delta’s role as the official airline of Team USA, a founding partner of LA28 and the presenting sponsor of the LA28 Volunteer Program.