LA28 NAMES BEN WINSTON EXECUTIVE PRODUCER & CREATIVE DIRECTOR OF CEREMONIES, SCOTT GIVENS SELECTED AS CEREMONIES EXECUTIVE PRODUCER - PRODUCTION
Fulwell Entertainment and FiveCurrents Combined Joint Venture, “FulFive,” is Announced as Production Company
LOS ANGELES (October 30, 2025) – LA28 today announced the production team and company that will bring the Opening and Closing Ceremonies of the 2028 Olympic and Paralympic Games to life. Ben Winston, the Emmy Award-winning producer behind the show-stopping Paris-to-LA Olympic Handover in 2024, will serve as Executive Producer and Creative Director, with veteran Olympic and Paralympic Ceremonies producer Scott Givens as Executive Producer - Production. FulFive, a new entity composed of Fulwell Entertainment and FiveCurrents, will produce the iconic Ceremonies and be led by Givens and Ryann Lauckner as Co-CEOs of the venture.
“We searched the world for partners who could blend artistic vision and flawless execution at the highest level,” said Peter Rice, LA28 Head of Ceremonies and Content and Executive Producer. “Ben Winston and Scott Givens are two of the most accomplished producers in live entertainment today. Their combined expertise brings together the creative storytelling and production excellence needed to deliver Ceremonies worthy of the Olympic and Paralympic stage that will showcase Los Angeles as the entertainment capital of the world while celebrating the athletes who inspire us all.”
Winston, a 14-time Emmy Award winner, will build on the creative foundation he established with the spectacular Paris-to-LA Olympic Handover Celebration, featuring Tom Cruise, Snoop Dogg, Dr. Dre, Billie Eilish, H.E.R. and the Red Hot Chilli Peppers. His additional credits include “The Grammys,” “The Late Late Show with James Corden,” and “Friends: The Reunion,” in addition to multiple specials including “Adele: One Night Only” and “Elton John: A Farewell from Dodger Stadium.”
“The Olympic Games and Paralympic Games represent the pinnacle of human achievement, and Los Angeles, the home of storytelling, offers a once-in-a-generation opportunity to reimagine what these Ceremonies can be,” said Winston. “I couldn’t be more honored, grateful and delighted to take on this role, and to work alongside Peter, Scott and the whole LA28 team, to create unforgettable Ceremonies that will truly inspire and entertain, while cerebrating the Olympic and Paralympic spirit and the creative energy of this city.”
Givens has produced more than 400 major live events and held roles with 15 Olympic Games and produced 63 global ceremonies. He is a recipient of the prestigious Olympic Order, one of the highest honors afforded by the International Olympic Committee.
“These Ceremonies represent the ultimate challenge in live production – bringing together global headliners, thousands of performers, best-in-class technologies and split-second timing on the world’s biggest stage,” said Givens. “I’m thrilled to partner with the incredibly talented LA28 team alongside Ben and Peter to execute a vision that honors the athletes and creates a unifying memory for Los Angeles, California, our nation and a global broadcast audience in the billions.”
The LA28 Olympic and Paralympic Games will take place in the summer of 2028, marking the third time Los Angeles has hosted the Olympic Games and the first time it has hosted the Paralympic Games.
The 2028 Olympic Opening Ceremony will take place on Friday, July 14, 2028 at 8:00 p.m. ET/5:00 p.m. PT, shared between the LA Memorial Coliseum and 2028 Stadium, and the Olympic Closing Ceremony will take place Sunday, July 30, 2028 at 9:00 p.m. ET/6:00 p.m. PT at the LA Memorial Coliseum. The Paralympic Opening Ceremony will take place on Tuesday, August 15, 2028 at the 2028 Stadium, and the Paralympic Closing Ceremony will take place on Sunday, August 27, 2028 at the LA Memorial Coliseum, with more information on timing to be shared with the Paralympic competition schedule at a later date.
ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES
LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world's greatest athletes in a celebration of sport, culture and human potential. Set against a diverse collection of venues only Southern California can deliver, from the Pacific Ocean to Hollywood stages to world-class arenas, Los Angeles will become the third city ever to host three Olympic Games, following 1932 and 1984, and will also host its first ever Paralympic Games. The LA28 Games will celebrate historic milestones including becoming the first Olympic Games in history to feature more women athletes than men, the debut of new Olympic and Paralympic sports and becoming the first Games since 1948 to not build any new permanent infrastructure. Operating as an independently funded, non-profit organization, LA28 has built a strong foundation of successful commercial partnerships alongside licensing, hospitality, ticketing and with the support of the International Olympic Committee.
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