Collaboration Launches with Custom LA28 Apparel
LOS ANGELES (July 26, 2023) -- LA28 and Ralph Lauren today launched a custom LA28 emblem for the 2028 Olympic and Paralympic Games to kick off an expanded relationship with Team USA and LA28. The unique design is reflective of the organizations’ collaboration and the brand’s relationship with LA28 as an Official Outfitter of the LA28 Olympic & Paralympic Games.
The emblem features a black and red winged A, a reimagined look from the 1990s iconic Ralph Lauren P-wing symbol. The A is set against LA28’s bold L, 2 and 8 backdrop, which was first launched in 2020, intentionally designed with flexibility and diversity in mind to represent the spirit of LA with its infinite stories of creativity and self-expression. The Ralph Lauren LA28 custom design is only the second time in Olympic and Paralympic history in which a commercial brand has customized a Games emblem.
“In every iteration of the LA28 emblem, we are writing the collective story of the LA28 Games,” said Peter Zeytoonjian, LA28 Senior Vice President, Consumer Products. “We’re thrilled to release this latest custom design with Ralph Lauren, a true icon in the Movement who shares our drive to think differently, collaborate and connect more deeply with the next generation of fans and athletes.”
Ralph Lauren will create an ongoing special capsule collection featuring the custom LA28 emblem, with new items being released leading up to the LA28 Games. The first product in the collection will be the LA28 Jean Jacket, available today exclusively on the RL App and at Ralph Lauren’s flagship store in Beverly Hills, California.
In addition, marking one-year-out to the upcoming Paris 2024 Games and the brand's long-standing relationship with Team USA, Ralph Lauren is also dropping a customizable Team USA Capsule Collection, with exclusive “Create Your Own” graphics that can be placed on a variety of icon items.
Ralph Lauren has been a Proud Outfitter of Team USA since Beijing 2008, and its collaboration with LA28 represents a nearly 20-year relationship supporting Team USA Athletes. While LA28 prepares to welcome the world in just five years, Ralph Lauren will celebrate Team USA as they compete in Paris 2024 and Milan-Cortina in 2026 in the lead up to the LA28 Games.
About the LA28 Olympic and Paralympic Games
Los Angeles is expected to host 15,000 athletes from around the world for the LA28 Olympic and Paralympic Games. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.
About Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names — which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others — constitute one of the world’s most widely recognized families of consumer brands. For more information, visit http://investor.ralphlauren.com.