Creating from LA Culture
Alex Israel
"I resource directly from the LA landscape, and making my 'A' was no exception. Candy-colored skies, the Pacific, surf culture and the cool plasticity of Pop—I culled from this material and it lead me to the fin. Somehow, the fin embodies it all."
Experience the Design
LA28 is the first Olympic and Paralympic Organizing Committee to create an augmented reality (AR) experience on Snapchat, bringing the unique 'A' designs to life through an immersive experience. Inspired by Los Angeles’ dreamy sunsets and vibrant surf culture, Alex Israel’s AR experience brings the spirit of his design to life. To unlock, open Snapchat and scan the Snapcode.
