The LA28 Olympic and Paralympic Games will celebrate the Los Angeles community. Inspired by a city where everyone is different and everyone belongs, the LA28 emblem illustrates the strength of LA’s diversity and defies a singular identity.
Built for the digital age, the animated emblem is designed to evolve over time, reflecting the city’s spirit of limitless possibility.
“There has never been a more important time to give rise to athlete voices,” said LA28 Chairperson Casey Wasserman. “Sports are a special part of our global culture, connecting people and fans across communities and around the world. The LA28 Olympic and Paralympic Games will be a platform for individual stories of triumph, heartbreak and opportunity as we recognize and revere humanity’s diversity and dreams for the future.”
Anchored with a bold and static L, 2 and 8, the LA28 emblem allows for an exceptional spectrum of stories with an interchanging dynamic 'A'.
“Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,” said LA28 Chief Marketing Officer Amy Gleeson.“No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”
Designed to be a platform for creativity, self-expression and inclusion, the LA28 emblem represents a collection of voices, rather than a singular monument or landmark.
To celebrate the launch of the emblem, more than 20 individuals brought their personal stories to life through an artistic 'A' in the LA28 emblem. Over the next eight years, LA28 will be a story written with the community.
“The opportunity to co-create is limitless,” said Casey Wasserman.